About Us

We Didn't Set Out to Start a Business…

We just wanted our bra straps to stay put.

We're two women who met in the corporate 9-to-5 world, juggling deadlines, meetings, overflowing calendars and the never-ending mental load that so many women know all too well. Between work, family, friends and everything else life throws our way, we were constantly trying to make everyday life just that little bit easier.

Like so many women, slipping bra straps were simply something we thought we had to live with.

Until one of us had to retire a favourite bra.

Not because it was worn out. Not because it didn't fit. But because one strap would loosen every 30 minutes, constantly slipping off our shoulder and demanding to be adjusted. Again. And again.

There had to be a better way.

Our Search for the Perfect Bra Strap Solution

We searched for a solution, but everything we found was bulky, uncomfortable or overly complicated. We knew we could design a better solution, and so we did. 

That's how brasnap was born—the simple, comfortable solution designed to stop bra straps from slipping without changing the way your favourite bras fit.

Because sometimes it's the smallest solutions that make you think "duh, why hasn't anyone thought of this?", that make the biggest difference to your day.

Created by Women, for Women

As we worked on brasnap, something became obvious.

Slipping bra straps weren't the only everyday annoyance women quietly put up with.

We experience countless frustrations and daily niggles that steal time, energy and patience. The kind of problems everyone accepts because "it's always been like this".

We don't think it has to be.

Our mission is to keep creating thoughtful, practical products that solve the everyday problems women actually experience, making life just a little easier, one clever solution at a time.

Our Promise

Simple ideas.

Thoughtfully designed.

Made to work.

We believe the best products are the ones you don't have to think about.

They simply make your day easier.

And that's exactly what we're here to do.