About Us

It Started With a Bra Strap. 

We just wanted our bra straps to stay put.

We're two women who met in the corporate 9-to-5 world, balancing demanding careers with family, friendships and everything else that fills a busy life. Amongst the chaos, we were constantly trying to make everyday life just that little bit easier.

Like so many women, slipping bra straps were simply something we thought we had to live with.

Until one of us had to retire a favourite bra.

For one of us, it became a daily problem with a favourite bra. The bra itself was still in great condition, but one strap kept loosening and slipping off her shoulder every 30 minutes. Eventually, it became so frustrating that the bra was no longer being worn.

That didn't feel right. There had to be a simple way to fix it.

Our Search for the Perfect Bra Strap Solution

We searched everywhere for a solution to loosening bra straps.

What we found wasn't quite right.

We tried what was available, but nothing felt quite right. Some solutions were bulky, uncomfortable or visible under clothing. Others simply didn't solve the problem.

We wanted something small, discreet and easy to use — something that could work with the bras women already owned.

So we decided to create one ourselves.

That's how brasnaps was born: a simple, comfortable solution designed to stop bra straps from loosening without changing the way your favourite bras fit.

Because sometimes it's the smallest solutions that make the biggest difference to your day.

Created by Women, for Women

As we developed brasnaps, we realised that slipping bra straps were just one example of the many small frustrations women experience every day and quietly put up with. Those tiny daily niggles that steal time, energy and patience. The kind of problems everyone accepts because "that's just how it is."

We don't think it has to be.

Our mission is to keep creating thoughtful, practical products that solve the everyday problems women actually experience, making life just a little easier, one clever solution at a time.

Our Promise

Simple ideas. Thoughtfully designed. Made to work.

We create products with purpose. Solving real everyday problems while helping you get more use out of the things you already own.

We believe the best products are the ones you don't have to think about.

Because sometimes, a small change can make a real difference to your day.